Getting a degree in public relations is a big deal, but what comes next? This list of careers in public relations will help you put that degree to good use. Finding a job in PR can seem daunting, but fortunately, there are plenty of options to choose from. Here are some different careers in the public relations world and what they entail.
The Point of Public Relations
Public relations (PR) focuses on creating and maintaining a positive image for brands, organizations, or individuals. It involves managing communications to influence public perception, using media coverage, social media, events, and direct messaging to connect with audiences and build trust.
The main goals of PR are to build a strong reputation, establish credibility, and foster goodwill. PR plays a key role in protecting an organization’s image, especially during challenging times, by controlling the narrative and minimizing negative effects. It also works to create solid relationships with key audiences, like customers, the media, employees, and the community. Effective PR strengthens public support, boosts brand loyalty, and ensures a lasting, positive image.
Different Careers
Public Relations Specialist: Manages communications between an organization and the public, writes press releases, and handles media inquiries to promote a positive image.
Media Relations Specialist: Focuses on building relationships with journalists and media outlets, coordinates press coverage, and responds to media inquiries to enhance public visibility.
Corporate Communications Manager: Oversees internal and external communications within a corporation, ensuring consistent messaging and maintaining the company’s public reputation.
Crisis Communications Specialist: Manages communications during crises, such as product recalls or scandals, to protect the organization’s reputation and minimize negative impacts.
Social Media Manager: Develops and implements social media strategies, manages online presence, and engages with audiences to maintain a positive brand image on social platforms.
PR Account Executive: Works within a PR agency, handling multiple client accounts, developing PR campaigns, and coordinating media relations for diverse brands.
Internal Communications Specialist: Focuses on employee communications within a company, sharing news and updates to ensure transparency and boost morale.
Event Coordinator: Plans and organizes events, such as product launches or press conferences, to build relationships with media, clients, and the public.
Content Strategist: Creates content plans that align with PR goals, producing articles, blogs, and other media to boost brand reputation and engage the target audience.
Public Affairs Specialist: Engages with government and community groups, working on behalf of organizations to influence public policy and manage regulatory concerns.
Choosing Your PR Job
Define Your Interests
Reflect on what draws you to PR. Maybe you enjoy building brand awareness, crafting press releases, or finding creative distribution strategies. Understanding what excites you helps guide your job search and shows potential employers your passion and focus.
Hone Your Skills
Enhance your PR skills by taking relevant courses, volunteering with nonprofits, or attending workshops that dive into industry tools and trends. As you gain experience, you’ll discover which area of PR best suits you, and you’ll connect with others who can offer guidance or referrals.
Find a Professional Organization
Joining a PR-focused organization, like the Public Relations Student Society of America, allows you to network, learn about job openings, and ask questions to understand various PR roles. Being part of such groups can give you valuable industry insights.
Job Shadow PR Professionals
Spend time with PR professionals to get a real sense of the field. Shadowing individuals across different departments gives insight into potential career paths and helps you discover where you’d fit best.
Intern with a PR Firm
An internship offers hands-on experience in high stakes PR areas like media relations, crisis management, and social media. You’ll work on diverse tasks, from creating press releases to building media kits, which provides practical skills and clarity on what you enjoy most.
Go To Career Fairs
Career fairs are excellent for meeting employers, practicing interview skills, and attending workshops. If you’re considering PR, career fairs allow you to explore potential companies, share your resume, and expand your network.